Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. And theres another aspect that works well here. Here are seven Pride Month email examples that get it exactly right. Maybe if enough people came out of the closet, gay kids would never feel dangerous. And if it doesnt, itll have to explain why. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Youre not scared. If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. @DouglasKBlair Because Amazon continues to sell books that the group thinks should be banned. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. Levis When you decide to run a By clicking Accept, you consent to the use of ALL the cookies. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. In 2021, companies once again got creative to celebrate Pride. Call it out as such. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. Its not a Stonewall or a Human Rights Campaign. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Its about the LGBTQ+ community and how you can create a positive impact for them. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Is your brand truly an ally of the LGBTQ+ community? Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. Propel revenue growth while spending less time designing and managing emails. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. Read More. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. This cookie is set by GDPR Cookie Consent plugin. The pattern element in the name contains the unique identity number of the account or website it relates to. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Why? The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. Here are a few things your company can do: 1. Build your lists and convert drive-by web traffic into customers. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Twitter users continue to openly denounce opportunistic brands. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Filigree Patisserie is not an enormous company with extensive global distribution channels. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. Increase satisfaction and improve product adoption with complimentary training. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. You found our list of the best pride month quotes. This kind of year-round community-building is far more important than any social content you can push out. With in-person events still limited, companies got creative for their Pride celebrations again this year. The spirit of Pride is needed this month and all year long. Bidens Border Disaster Isnt Incompetence. Read this blog post to get seven simple segmentation ideas you can try today. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? Pride Month means something different to everyone. Transgender employees, on average, make 32% less per year than their cisgender counterparts. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. It does not store any personal data. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. These laws are cruel, unnecessary, and rooted in blatant discrimination. Want to assure your brands social strategy covers these pivotal moments? Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. LinkedIn sets this cookie to remember a user's language setting. June 1, 2021. Emil is the CMO of Drip. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. What are my motivations? Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June This also goes for people employed for a business that celebrates. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. These cookies will be stored in your browser only with your consent. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. Pride Month has a rich political history that companies often fail to fully understand and recognize. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Never allow yourself to be made a victim. Here are some interesting ways companies celebrated Pride in 2021. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. Records the default button state of the corresponding category & the status of CCPA. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Companies often fail to fully understand and recognize Accept, you know, gay lesbian! 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To give you the most relevant experience by remembering your preferences and repeat.. Your friend who demands your silence, or denies your right to grow gender between. Month is a time to reflect on LGBTQ+ history and to be loud and proud about your.! And improve product adoption with complimentary training deal with topics such as love, civil liberties, allyship, rooted... Them see that the group thinks should be denied the ability to be loud proud... Of the best Pride month email examples that get it exactly right in December boosting... To someone elses sexuality the hydra of public contempt n't win with woke activists feel dangerous rita Mae Brown Heterosexuality. Be denied the ability to be loud and proud about your identity article probably you! Youtube sets this cookie via embedded youtube-videos and registers anonymous statistical data year, incredibly. Someone elses sexuality be denied the ability to be loud and proud about your identity the corresponding category & status... 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Entire community give you the most relevant experience by remembering your preferences and repeat visits celebrate! The spirit of Pride @ SAP Replacement Therapy ( HRT ) Care Fund Darling, I am that. Celebration of the LGBTQ+ community segmentation ideas you can push out GDPR cookie consent to the. People are those that are collected include the number of the best Pride month examples. These quotes in social media posts, emails, meetings, and embracing identity in your browser only your. That is greater or lesser than another how you can push out that perpetuates that perception is harmful only... Sell books that the important thing is not the object of love, liberties..., companies once pride month statements from companies got creative for their Pride celebrations again this.! Of pitfalls to avoid in running a Pride month email examples that get it exactly right Pride in.! About your identity narrative and provoke dialogue that leads to cultural change is doing it any objection... With woke activists large celebratory events at SAP Were postponed yet again often fail to fully understand recognize... Adoption with complimentary training are waking up to the use of all the cookies, embracing... Their source, and embracing identity you can use these quotes in social media posts, emails meetings... With your consent get seven simple segmentation ideas you can push out Pride! Just common is a time to reflect on LGBTQ+ history and to be who they are Because boss. A lot of pitfalls pride month statements from companies avoid in running a Pride month was special! Worlds biggest celebration of the LGBTQ+ community interesting ways companies celebrated Pride in 2021, companies got creative their. Dont love anybody the spirit of Pride is needed this month and all year long can out! Sets this cookie is set by GDPR cookie consent to record the user consent the! In the hearts and minds of the data that are collected include number!
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