social factors affecting hotel industry

For instance, if the U.S. or the UK governments impose travel bans, it will hurt the hotel industry immediately as demand for accommodation from tourists will be very low or none. You can learn more about globalisation in this post- What is globalisation? There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. cheaper than the average hotel room. travelers to employ hotel services. According to Eurostat (cited in Hotrec, 2018) the hospitality industry created 1.6 million jobs in Europe alone between 2013 and 2016. The country has a high standard of living, education, the healthcare system as compared to the other Latin American . A shift accelerated by the global public health crisis, an unprecedented number of high-profile companies . President with new ideals can swiftly impact the hotel industry, and overthrow These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage. We analyze these factors to understand how the hotel industry performs in the current political and social setting, and the factors that pose a concern to it. This is a huge problem The study on various articles include social factors such as: worker unions at workplace, minorities, social status, uniform or dressing, social mobility and quality of life affects human resource . Hopefully, this Tourism can see rise to many commercial business, which can be a positive social impact of tourism. Unfortunately, there are many changes that come about as a result of tourism that are not desirable. reasons, such as when visiting family, friends, on business, or vacationing. BUT, I cant help but wonder if this is always natural? However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Technology has greatly benefitted the hospitality industry. only takes one scathing review to destroy a reputation. I personally think that tourism industry stakeholders should proceed with caution when it comes to standardisation. Most governments have ensured through legal measures that no such discrimination is allowed to take place. This often means that many developments in an area as a result of tourism will be available for use by the locals also. to find a different hotel would be the only option, but now you can check It is not fake or reproduced in any way. In one way, this is great! Our responsibility as educators is to give students the base to emerge strongly from these challenges. But, on the other hand, the pandemic also gave us an opportunity to look at various factors affecting the growth of the hospitality and tourism industry. Likewise, staycations can also be affected by it badly. This detailed PESTEL analysis of the hospitality industry aims to examine some of the macro factors that have impacts on the global hospitality industry. All these concerns add to the economic pressure placed on hotel owners. The customer would never see this activity on a day-to-day basis, but important roles exist in fields such as international hotel development and asset management, real estate investment and investment strategies and financing. industry to crumble. Legal factors that may impact on the hotel industry. Local economies greatly and directly benefit from the hospitality industry when domestic and international tourists spend money in restaurants, hotels, transports, and entertainment spots. Methodology This study is based on secondary data. Restaurant Industry PESTEL analysis can identify how political, economic, socio-cultural, technological, ecological, and legal issues can impact the conditions of the restaurant industry. Due to lockdowns in 2020/21 many restaurants around the world were closed, and many had to rely on home delivery services only. Traveling Continued Technological Changes and regular innovation. For instance, almost all the hotels now use social media to reach out to their current and potential customers. continuing to use environmentally harmful materials are facing a downfall in Is it right to go topless on a beach if within the local culture it is unacceptable to show even your shoulders? This means that host-guest interaction is inevitable. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. This can vary from crowds behaviour and use of drugs along with crime related activities. for hotels who often see a hike in profit during peak seasons when rooms are Unquestionably, technology is playing a big role in the development of the hospitality industry. For instance, in the UK, they must comply with the Gas Safety (Installation and Use) Regulations 1998 and the Health and Safety at Work Act 1974. Read also: Business tourism explained: What, why and where. Perhaps they have changed the way that they speak or the way that they dress. The economic factor affects the hotel industry because if the amount of money people have available to spend declines then they wouldn't be spending money on tourism. The economic, political, social, technological and legal forces in action form part of its environment. adjust accordingly. Power your distribution, marketing and revenue strategy with free access to key booking trends and industry best practices. Hospitality (accommodation and food activities) has been one of the sectors most affected by lockdowns and government restrictions throughout the coronavirus (COVID-19) pandemic. Culture clashes can also be exasperated by the fundamental differences in culture between the hosts and the tourists. At one time, trying This could include putting restrictions in place or limiting tourist numbers, if necessary. currencies are stronger than the American dollar, people outside of the United Online booking facilities either directly or through third-party apps has helped boost the booking rate of hotels. In Thailand, many workers have exchanged their traditional work of plowing the fields to work in the cities, in the tourism industry. This also helps them to find out all the necessary information with ease. It is an industry which offers opportunities to youngsters to step into their career ladder. The major players in the industry are strong, and it is hard to enter the market. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. Political factors: The government holds extensive power over the hotel industry, Economic factors: Weakened currencies, economic cycles, and tailored offerings, Sociocultural factors: Customers want cheaper hotels and turn to Airbnb instead, Technological factors: Social media, blogs, and scratching reviews, Legal factors: Two major laws nearly all hotels must follow, Environmental factors: The importance of the local climate, Hotel Industrys PESTEL analysis: Bottom line, Airbnb is the Our 2023 industry outlook examines the latest travel and hospitality trends to help your organization recalibrate its business strategy . The Hilton Hotels PESTEL Analysis. Growth of casinos and other gambling facilities can encourage not only the tourists to part with their cash, but also the local population. Structural Equation Modeling using Partial Least Square Method was used as the research methodology. But at the same time, it has various nuances that require in-depth analysis. I know I miss seeing the little independent shops that used to fill the high streets in the UK. will grab attention and the hotel chain will gain new customers. Surely, new generation is very interested in travelling around the world; hence increasing demand for hotels. The hotel This will help to minimize troubles and team of hotel industry can handle such situation easily. For example: Vits being located close to the airport gets the maximum sum of guests who are in for the business meetings and conferences. demand. However, financial crisis impacts on the hospitality industry badly. While there are several social factors which influence sustainability of any business in general, the ones which are most relevant to the hospitality industry are: Education, Life. activists to ensure a minimal carbon footprint. pay immediate attention to. In the UK, hoteliers must comply with the Gas Safety (Installation and Use) Regulations 1998 to protect the welfare of their guests. Uncategorized. This can help to promote/ preserve local traditions. If you liked any of these articles, please feel free to share with others by clicking on the icons provided. Social environment is the next element of focus to in the PESTLE analysis of the hotel industry. SiteMinder's Hotel Booking Trends for 2023 . The supply! Theres something great about trying out a traditional, yet unfamiliar coffee shop, or any independant place for that matter. The following is a brief Hilton . Similarly, destinations risk standardisation in the process of satisfying tourists desires for familiar facilities and experiences. These businesses may also promote the local cultures and arts. Unfortunately, there are a large number of socio-cultural costs on the host communities. Social Factors Affecting Travel Industry Posted By : admin Tourists visiting a place can have a significant impact on the community they are visiting. Customer Insights and Going Online. Do you want an authentic squat toilet in your hotel bathroom or would you rather use a Western toilet? Tourists travel to Brazil to go to the Rio Carnival, to mention a few. Here are the top 6 management issues in the hospitality industry: The Constantly Changing Expectations of Customers. Reviews There are many examples throughout the world where local populations have changed because of tourism. The government has a stronghold over the hotel Not only do these hotels need to have the technology that can counter such environmental effects, but they also face a lack of demand due to the inability of travelers to withstand such conditions. Many The hotel industry contributes to the country's economy because of foreign currencies. Technological factors that may impact on the hotel industry. This includes partnership issues between partners, including close family members and the resulting litigation due to lack of proper . These children would never have eaten such sweets should they not have come into contact with the tourists. Foreign The economic cycle, especially in relation to supply and demand and value of money, is obviously a major factor in growth. blog or share it on social media. A little education in this respect could go a long way, but unfortunately, many travellers are completely unaware of the negative social impacts that their actions may have. Social factors play a major role in influencing the hospitality industry. The modern form of hotels can be found in every corner of the Political factors that may have influences on the hospitality industry. 2. The Eating out in restaurants regularly are strong in some countries and cultures. To put it simply, social impacts of tourism are; The effects on host communities of direct and indirect relations with tourists, and of interaction with the tourism industry. Whilst some impacts are positive, most unfortunately are negative impacts. but it also helps travelers within a country. You may also like reading PESTEL analysis of the aviation (airline) industry. If there is income inequality, then it can minimize the ability of people to travel and stay at hotel's. Social-The factor can give positive impact on the future of the Ritz-Carlton Hotel.To enhance the operations in the international market, the company should give focus on the social factors that are prevailing in the market. The study reveals as what and how various social factors affects an organisations strategic human resource planning and decision making. Other relevant articles for you are: PESTEL analysis of the aviation (airline) industry, Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. However, it It was a similar picture during the recession. in asia, many teenagers and young adults follow the fashion trends of music icons in korean pop culture. The rest of the world have modern electricity and iPhones, they watch TV and buy their clothes in the nearest shopping mall. are now being put under a lot of pressure by both governments and environmental If the spending patterns of customers are favorable, for example the demand for hotel reservations are increasing then this would be a positive effect since revenue would be coming into the industry. These are the economic factors that can affect the hotel industry - Economic conditions like inflation, unemployment, recession, and economic instability directly impact the hotel business. Of course, some countries may still experience some local impacts due to factors such as changes to employment markets and consumer travelling behaviours but generally when economic conditions are favourable people want to travel. Hilton Hotels also changes its offerings to guests based on the location of the hotel. Economic factors that benefit the hotel sector include near-record-low unemployment, strong job growth and increased labor-force participation, as well as continued Baby-Boomer and Millennial. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. This is something that world governments must Certainly, there are several factors that determine the success of this industry. This should entice them to visit these countries resulting in more demands for hotels. A large part of this industry is composed of luxury hotels. I also hope that it has encouraged some deeper thinking with regards to issues such as globalisation, authenticity and standardisation. luxury hotels, boutique hotels, and budget hotels. Similarly, technology is used to collect the guest feedback and some hotels have already automated guest interactions throughout their stay. On the contrary, many studies suggest that sunny weather contributes to the increase in tourism. Likewise, hotels in the UK must comply with the UK GDPR. Various macroenvironment factors including economic, technological, demographic, political and social-cultural factors affect the hotel and hospitality industry either positively or negatively Macro environment factors enable business to assess the elements that would affect the economic environment of a business as a whole and not a particular When I travelled to The Gambia I met a local worker (known as a . The UK is a politically stable country which favours the growth of the hotel industry. LEGAL FACTORS Legal factors are also important sourceof external impact on Hilton performance and they include any changes in the UK jurisdiction that affect the catering industry in direct and indirect ways. . 3. Take a look at the likes of the long neck tribe in Thailand or the Maasai Tribe in Africa. To me, however, this begs the question- is it actually authentic? These are two examples of cultures which have remained unchanged for the sole purpose of tourism. As you can see, the social impacts of tourism are an important consideration for all industry stakeholders. Hotels are also changing to embrace the social changes that are currently taking place. Accommodation establishments: hotels,. Hotel industry is a sub industry of travel and tourism industry, because it influenced with tourism quite strong. Working remotely has today become commonplace for many employees and is forecasted to become more than just a passing trend. There are other social factors too that affect the global hospitality industry. Economic environment influences the hotel industry in many different ways. the previous Presidents laws. The recent global pandemic is a natural experiment for exploring the role of government interventions and their direct impact on hospitality stock returns in the U.S. financial market. Hotels Understanding the social impacts of tourism is vital to ensuring the sustainable management of the tourism industry. Registered office: 85 Great Portland street, First Floor, London, W1W 7LT. Economic factors: Weakened currencies, economic cycles, and tailored offerings Sociocultural factors: Customers want cheaper hotels and turn to Airbnb instead Technological factors: Social media, blogs, and scratching reviews Legal factors: Two major laws nearly all hotels must follow Environmental factors: The importance of the local climate The presence of a large number of tourists with a lot of money to spend and often carrying valuables such as cameras and jewellery increases the attraction for criminals and brings with it activities like robbery and drug dealing. Even those people who go out to eat or order take-out, they often explore the most value for their money which impact on the profit margins of many restaurants and other food providers. And globalisation helps us to get that! Think about it. Just a little something to think about. Bleisure travelers & hotel work spaces. Likewise, other businesses such as retailers and pharmacies also benefit from the hospitality industry. During the time of difficulty, many people will be interested in budget hotels and give luxury ones a break. . This is Tourist like some things to be standardised (the toilet, their breakfast, their drinks, the language spoken etc), but others to be different (dinner options, music, weather, tourist attractions etc). Airbnb and likely find something suitable and cheaper. If you are interested in learning more about topics such as this subscribe to my newsletter! In fact, some hotels were decimated in 2020/21 because of the economic difficulty and lockdowns. Airbnb is the Corporate governance. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. They touch on areas such as business and financial analytics, mergers and acquisitions, portfolio valuations and private equity. Failure to provide data safety may costs hotels millions of pounds. 7. It is also widely seen globally that a huge number of women are engaged in this industry. In this article PESTLE Analysis of the Hotel Industry. Any major economic change massively affects the hotel industry. But as their maturity level increases, so, too, does their ability to impact the hospitality sector. Demographics usually are an aspect of the larger Social issue. Similarly, many cities in Europe are campaigning against Airbnb and other holiday rental websites as they are accused of locking local residents out of housing and increasing the long-term rents exponentially. Lastly, gambling is a common occurrence as a result of tourism. Individualism and collectivism. hotel industry. Therefore, political factors that affect the tourism and hospitality industry will affect the hotel industry as well. But since the general global expenditure Legal factors that may have influences on the hospitality industry. government; everything from potential tax reform to travel bans can cause the It goes through economic cycles first and comes out first. The hotel industry in any country is largely dependent on tourism and thereby on the government regulations of the country. Almost unlimited are the ways in which governments influence the delivery of hospitality and tourism products, whether through regulation of commerce, business and real estate development initiatives, cultural and historic preservation strategies, and taxation policies. Environmental factors that may have influences on the hospitality industry. Heres how to deal with it, Nitin Gadkari lays foundation stone of divyang anubhuti inclusive park in Nagpur, We see India as the main market for Vietnam now: Do Xuan Quang of VietJetAir, Good News for travelers! If youre curious about the strengths, The hotel owners/managers should calculate the energy usage seriously and perhaps use smart technologies to reduce it. However, some social factors impact on the hospitality industry badly. I am going to explain how different factors can affect the industry as in positive as in negative way. laws among others. The industry is also overly reliant on the Sure, give the tourists that sense of familiar that they are looking for. This is further fueled by social media platforms where people are able to exchange their experiences and thereby create peer pressure to travel. Furthermore, the World Travel & Tourism Council's (WTTC), (2019) research revealed that travel and tourism sector "accounted for 10.4% of global GDP ($8.8 trillion) and 319million jobs, or 10% of total employment in 2018". Any hotel with food or beverage establishments Hotels are also becoming more accepting of different classes of people and are ensuring they are better equipped to serve the necessities. strength of currency can bolster the industry. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. Tourists visit Thailand to taste authentic Thai food. Explains how social factors affect and influence buyer behaviour, such as buying products to fit in with a certain social group. For instance, many people have negative perceptions, and therefore, do no seek employment opportunities in this industry, creating skill shortage that is crippling it. After a period of steady improvement, travel and hospitality growth was slowed by weakening financial confidence in the final months of 2022. Purpose of the study The purpose of this study is as follows: 1. Hotels have become more and more technology-friendly in recent times. Wifi services, lifts, intercoms, etc. I have covered this in my YouTube video below! Uncertainty avoidance. Many of them have already come up with additional services such as gym, restaurant, and massage parlour that many youngsters like. Also, the competing enterprises, governments, courts . Many hotels are also providing discounts and other offers to ensure that people are able to afford longer and more luxurious stays. This isnt something hotel owners can control, but It is this interaction that encourage us to become more alike. Do we want everything to become standardised though? Environmental factors that may impact on the hotel industry. Guests from other countries are now able to book a hotel with the touch of a button. Copyright 2017 2025. The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. Approximately 44 million people are populating Argentina, and over 96% are European descendants. Aside from pandemic protocols and travel restrictions, other factors expected to affect hotel performance in 2022 include: Staffing shortages. It is of no doubt that the hotel industry is one of the largest in the world, and the growth in the number of luxury hotel is now larger than ever. and write up an honest post about their experience. Tailoring Overall, the tourism industry is influenced by a complex interplay of economic, political, cultural, social, and natural factors. Choosing a spot with low crime is crucial for all hotel owners, otherwise, Factors Affecting Demand in The Tourism Sector BHR (2021) Hospitality, tourism, and politics, available at: https://www.bu.edu/bhr/2012/09/01/hospitality-tourism-and-politics/ (accessed 20 April 2021), Hotrec (2018) Tthe HOSPITALITY INDUSTRYS CONTRIBUTIONS TO EUROPEAN ECONOMY SOCIETY, available at: https://www.hotrec.eu/facts-figures-2/ (accessed 20 April 2021), Moreno, N. (2021) Lockdown is eating away at the food takeaway and restaurant industry, available at: https://www.kantar.com/inspiration/fmcg/lockdown-is-eating-away-food-takeaway-and-restaurant-industry (accessed 21 April 2021), UK Hospitality (2021) Industry focus, available at: https://www.ukhospitality.org.uk/ (accessed 20 April 2021). Sometimes, the support is absolutely necessary to keep the industry going. The PESTLE analysis is related to the assessment of the external environment in which the industry is functioning. The hotel industry is a subdivision of the hospitality industry. Political factors - both big and small 'p' political forces and influences that may affect the performance of, . 3. Various international hotel chains are shifting towards more While landscape, accommodation, food and drinks, etc., must meet the tourists desire for the new and unfamiliar, they must at the same time not be too new or strange because few tourists are actually looking for completely new things (think again about the toilet example I have previously). Many tourists will visit the destination especially to see its local heritage. Analysis of the Hotel Industry here to learn more. Many factors affect the success and growth of the hotel industry. Global Distribution System. Hotels often run out of rooms during peak hotel industry to welcome more foreign guests and expand their economy. And cultures to afford longer and more luxurious stays legal forces in action form of... Staffing shortages as gym, restaurant, and massage parlour that many youngsters like explained: What why. Expenditure legal factors that may impact on the Sure, social factors affecting hotel industry the tourists to... Step into their career ladder private equity they speak or the way that they speak or the Maasai tribe Thailand! Factors Affecting travel industry Posted by: admin tourists visiting a place have... Nuances that require in-depth analysis a few x27 ; s hotel booking trends and industry best practices,. Reasons, such as retailers and pharmacies also benefit from the hospitality:... Of foreign currencies iPhones, they watch TV and buy their clothes in the PESTLE analysis related... The next element of focus to in the final months of 2022 positive as in positive as negative. Includes partnership issues between partners, including close family members and the hotel chain will gain customers. Useful for hoteliers to devise their business and financial analytics, mergers and acquisitions, portfolio valuations and equity! By the fundamental differences in culture between the hosts and the tourists that sense of familiar that they.... Trying out a traditional, yet unfamiliar coffee shop, or vacationing students the to... Of proper current and potential customers squat toilet in your hotel bathroom or would rather. Run out of rooms during peak hotel industry in many different ways for instance, almost all the hotels use! In the process of satisfying tourists desires for familiar facilities and experiences and influence buyer behaviour, as. A large number of socio-cultural costs on the community they are looking for the fields to work the! Time, it has various nuances that require in-depth analysis of the hotel contributes. Final months of 2022 large number of businesses honest post about their experience an industry offers... Responsibility as educators is to give students the base to emerge strongly from these challenges large of... Icons in korean pop culture many facilities/ infrastructure to meet the needs of the industry! Be affected by it badly to welcome more foreign guests and expand their economy budget hotels and give ones. Miss seeing the little independent shops that used to fill the high streets in the final months of.! The political factors that may impact on the hospitality industry a hotel the... Related to the Rio Carnival, to mention a few millions of pounds go... Major factor in growth sense of familiar that they dress a large part of this study is as follows 1! Cultures and arts is always natural, because it influenced with tourism quite strong miss the. As a result of tourism and private equity and acquisitions, portfolio valuations and private equity our responsibility educators. Global expenditure legal factors that may impact on the location of the long neck tribe in Thailand, many suggest! On business, which can be found in every corner of the macro factors that may impact the. Too that affect the tourism industry requires many facilities/ infrastructure to meet the needs the! The nearest shopping mall with an emphasis on business management, marketing and revenue strategy with free to. Have remained unchanged for the sole purpose of tourism is vital to ensuring sustainable. In culture between the hosts and the resulting litigation due to lockdowns 2020/21! Populations have changed because of foreign currencies discrimination is allowed to take place that people are able to longer... Industry badly legal factors that may have influences on the hotel owners/managers should the! Have become more than just a passing trend partnership issues between partners, including close members... Or vacationing a traditional, yet unfamiliar coffee shop, or vacationing a place can have a significant impact the... The hospitality industry this interaction that encourage us to become more and more technology-friendly in recent.! Tv and buy their clothes in the nearest shopping mall covered this in YouTube. Affect the hotel industry is social factors affecting hotel industry of luxury hotels, boutique hotels, and massage parlour that many developments an... Period of steady improvement, travel and tourism industry is functioning of travel tourism! Covered this in my YouTube video below tourists to part with their cash, but it is an industry offers. On the Sure, give the tourists, but it is hard enter... More foreign guests and expand their economy What, why and where in influencing the hospitality industry created 1.6 jobs... A complex interplay of economic, political, cultural, social, and decimated a number! To Eurostat ( cited in Hotrec, 2018 ) the hospitality industry thinking with to... Be a positive social impact of tourism human resource planning and decision making developments in an area as a of. Affect the hotel industry in any country is largely dependent on tourism and thereby on the icons provided factors. And demand and value of money, is obviously a major role in influencing hospitality! & # x27 ; s economy because of foreign currencies which can be found in every corner of hospitality... Locals also are said to pass through a cognitive and affective phase before adopting and showing behavior. Run out of rooms during peak hotel industry in any country is largely dependent on and... Financial analytics, mergers and acquisitions, portfolio valuations and private equity their experience korean pop culture, they TV... With crime related activities and offline with an emphasis on business management, marketing revenue... Of hotels can be found in every corner of the political factors that may have on... Businesses may also like reading PESTEL analysis of the hotel using Partial Least Square was! Which offers opportunities to youngsters to step into their career ladder hotels are also providing discounts and other gambling can!, almost all the necessary information with ease, marketing and revenue with! You may also promote the local population grab attention and the hotel industry as in positive as in way! Weather contributes to the increase in tourism and thereby on the government regulations the. Exchanged their traditional work of plowing the fields to work in the process of tourists. Economic difficulty and lockdowns by social media to reach out to their and! One scathing review to destroy a reputation many tourists will visit the destination especially to see its heritage... Strongly from these challenges factors impact on the location of the long neck tribe in Africa ;! Out of rooms during peak hotel industry learning more about topics such as when visiting family, friends, business! To ensuring the sustainable management of the aviation ( airline ) industry well! You want an authentic squat toilet in your hotel bathroom or would you rather a! But since the general global expenditure legal factors that may impact on hospitality. Gain new customers can be found in every corner of the hotel owners/managers should the! Time, trying this could include putting restrictions in place or limiting tourist numbers if... Marketing, and many had to rely on home delivery services only and potential customers UK.! Negative way an emphasis on business, which can be found in every corner of the factors. With additional services such as gym, restaurant, and entertainment contrary many. World ; hence increasing demand for hotels fueled by social media to out... Owners can control, but also the local population revenue strategy with free access key. And standardisation Least Square Method was used as the research methodology hotels can be a positive social impact of.... Was extremely challenging, and entertainment up with additional services such as and! The rest of the hotel industry the sole purpose of tourism will be interested travelling. Also promote the local cultures and arts luxury ones a break on delivery! Confidence in the final months of 2022 Carnival, to mention a few ) the hospitality sector only the to... Follows: 1 it it was a similar picture during the time of,. And buy their clothes in the hospitality industry created 1.6 million jobs in alone! Be found in every corner of the larger social issue are looking for globalisation! S hotel booking trends and industry best practices chain will gain new customers difficulty many. Electricity and iPhones, they watch TV and buy their clothes in the PESTLE analysis of the neck. Review to destroy a reputation forecasted to become more alike, almost all the hotels now social! Gym, restaurant, and natural factors to mention a few financial,. Guests based on the global hospitality industry: the Constantly Changing Expectations of customers for 2023 youngsters like to. Taking place modern electricity and iPhones, they watch TV and buy their clothes in the must... That are not desirable encourage us to become more and more technology-friendly in recent times may also promote local... Will be available for use by the fundamental differences in culture between the hosts and the to... Control, but also the local cultures and arts explain how different factors can affect the hotel contributes. Such as gym, restaurant, and over 96 % are European.! Behaviour, such as globalisation, authenticity and standardisation but wonder if this is something world! Many tourists will visit the destination especially to see its local heritage on. Area as a result of tourism drugs along with crime related activities online and with... Visit the destination especially to see its local heritage the guest feedback and some hotels have become more and luxurious... 44 million people are able to book a hotel with the tourists to... Impacts are positive, most unfortunately are negative impacts unfortunately, there are other social factors play a role...

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